Heksagon Automated Selling Solution
Forget manual pricelist preparation. Maintain target profitability across all destinations, products, and customer segments.
Automate Selling Pricelists. Outpace the Market.
Manually creating selling pricelists involves complex steps: retrieving current routing costs, calculating margins based on positioning, formatting layouts, and distributing to hundreds of partners. When termination rates or routing quality changes, manual recalculation can delay updates by days or weeks. During this lag, you risk selling below cost when rates increase or leaving money on the table when costs decrease.
Heksagon helps you eliminate this lag entirely. Our Automated Selling solution generates selling pricelists on-demand or on a schedule. It automatically pulls current routing costs, applies configured margin rules, and distributes formatted pricelists to customers. When Least Cost Routing updates trigger cost changes, your selling pricelists refresh instantly. This means your margins are protected in real-time, eliminating revenue loss from unexpected cost changes.
Heksagon Automated Selling Features
Automated Selling transforms selling pricelist creation from periodic manual effort into continuous automated process, enabling you to maintain competitive pricing that responds to market changes while protecting profitability through systematic margin application across all destinations and customer segments.
Strategic Margin Configuration
- Flexible Margin Rules: Apply precise margin strategies using percentage-based markup, absolute value amounts, or threshold-based rules (e.g., minimum margin protection).
- Hierarchical Overrides: Easily set unique margin strategies by product tier (premium vs. wholesale) or destination group, overriding global rules where commercial treatment is needed.
- Customer-Specific Pricing: Lock specific destination prices for key customers while the system applies standard rules to the rest, and use manual overrides for ad-hoc competitive adjustments.
Intelligent Cost Calculation
Real-Time Cost Baselines: Calculate costs using the Maximum Price (conservative estimate), Minimum Price (aggressive competition), or Real Cost (average termination price from traffic analytics).
Advanced Pricing Logic: Automatically generate complex rate structures, including Volume-based pricing (tiered rates based on customer traffic) and Time-dependent pricing (peak/off-peak rates).
Cost Approximation: Estimate costs for destinations lacking recent traffic data using approximation logic based on related destination patterns to ensure full coverage.
Automated Delivery and Compliance
Scheduled and Triggered Distribution: Automatically generate and email pricelists on configured schedules (weekly/monthly) or instantly refresh them when routing changes occur due to new carrier pricing.
Customer-Centric Formatting: Use template-based export to format pricelists precisely to customer layouts, including destination naming, multi-currency conversion, and change indicators (for price increases/decreases).
Audit and Control: Utilize future-dated pricelists for advance customer notification, integrate with FTP/SFTP delivery, and enforce an approval workflow for commercial validation before distribution.
How Heksagon Automated Selling Works
Automated Selling operates as the outbound pricing intelligence layer, translating internal routing optimization into competitive customer offers. The platform continuously monitors routing costs and triggers pricelist updates when configured thresholds or schedules are met, maintaining pricing alignment with market conditions.
Generation Workflow and Logic
Selling pricelist creation is triggered instantly by a routing change (new carrier pricing), a defined schedule, or user initiation.
- Cost Baseline: The system queries current active routing, retrieves carrier pricing (including volume discounts), and normalizes all costs to the selling currency using current exchange rates. This establishes the true termination cost per destination.
- Margin Application: Configured margin strategies are applied hierarchically: Global Product Margins apply first, followed by Destination Group Overrides, Individual Destination Locks, and finally, any manual review adjustments.
- Validation: The system validates that calculated prices meet minimum thresholds (preventing selling below cost), flags cost inconsistencies, and generates alerts for destinations where margins compress below target.
Customer Distribution and Integration
After generation and approval, the system ensures accurate, automated delivery and seamless integration with downstream systems.
- Custom Formatting: Export templates format pricelists precisely to customer specifications. This includes simplifying complex routing destinations (using product destination mapping) and applying language translation for destination names.
- Automated Delivery: Distribution executes via configured channels: Email (with attachments and read receipts), FTP/SFTP uploads, or API integration (pushing data programmatically). All distribution events are logged for audit.
- System Integration: Selling pricelists feed into billing systems to ensure invoice charges match authorized rates. Analytics track selling price evolution, compare margins across customers, and identify new pricing opportunities.
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Frequently Asked Questions
How quickly can selling pricelists update when routing costs change?
Immediately, if configured for automatic refresh. When routing costs recalculate due to new carrier pricing, the system triggers selling pricelist regeneration within minutes. This allows for instant responsiveness. You can receive a carrier price increase at midnight and distribute updated customer pricing by morning.
Can different customers receive different margins on the same destinations?
Yes. The system supports customer-specific margin overrides and locked pricing. You can define tiered margin strategies for customer groups (e.g., premium customers receiving tighter margins) while allowing individual exceptions for key accounts requiring special commercial treatment.
What prevents accidentally selling below cost when costs increase suddenly?
Our margin validation checks ensure selling prices always exceed routing costs by minimum thresholds. When costs spike, the system generates alerts if configured margins lead to insufficient profitability. Distribution can be blocked until manual review approves the pricing, preventing the release of unprofitable rates.
How does the system handle volume-based or tiered customer pricing?
Volume configuration defines traffic ranges with associated margin adjustments or absolute prices per tier. The system generates separate rate entries for each volume tier, applying the calculation methods required by customer agreements.
Can selling pricelists include destinations not currently in routing?
Yes. You can generate selling prices for all template destinations using configured default margins or reference pricing, which enables comprehensive pricelists covering potential future routes. Alternatively, generation can be limited only to destinations with active routing.
What happens when a customer disputes a received pricelist?
The solution’s version control maintains a complete history of all generated and distributed pricelists, including timestamps and file checksums. The system can retrieve the exact pricelist version sent to the customer on a specific date, show distribution confirmation (like email delivery receipts), and resolve discrepancies definitively.
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